Cartier(カルティエ)2021/3実施 PASHA SPECIAL MUSIC VIDEO “HIKARI TO KAGE”キャンペーン。クリエイティブディレクション、企画を担当。
PASHA DE CartierのローカルアンバサダーであるKING GNUの常田大希氏とRADWIMPSの野田洋次郎氏を起用した、スペシャルムービーの企画・制作を実施。Cartier PASHAが持つプロダクトストーリーから「光と影」をコンセプトにしたムービーを特別制作した。野田洋次郎氏のムービーでは、緩やかなテンポの曲調に合わせサークル&スクエアのライティングを演出のテーマに、光の中で歌う彼とそこから現れる影を象徴的に捉えた。一方常田大希氏のムービーでは、それとは逆にアップテンポな曲調で「光と影」の表現の仕方を変え、大きな振り子に揺れる“光の球”とそれに呼応し揺らぐ影をテーマにストーリーを展開。彼が奏でる音を合図に、壮大な音楽堂と抽象空間の2つを、大きくゆらぐ光の球体が行き来する表現とした。
Cartier, March 2021, Special Music Video "HIKARI TO KAGE" campaign for PASHA - Hakuhodo Magnet team was in charge of creative direction and planning. We planned and developed a special movie featuring Mr. Hiroki Tsuneda of KING GNU and Mr. Yojiro Noda of RADWIMPS, who are selected as local ambassadors of PASHA DE Cartier, based on the concept of "light and shadow" from the product story of Cartier PASHA. For Yojiro Noda's movie, the theme was circle and square lighting to match the slow tempo of the song, symbolically capturing him singing in the light and the shadows that appeared. For Daiki Tsuneda's movie, on the other hand, we changed the expression of "light and shadow" with an up-tempo tune, and developed a story based on the theme of a "ball of light" swinging on a large pendulum and the shadows wavering in response to it. With the sound he played as a cue, a large sphere of wavering light moved back and forth between a grand music hall and an abstract space.
CD+CP: RYO HOZOJI/ AE: YUKI KOHASE/ YOSHINORI TAKAHASHI/ KIKUKO OTSUKA/ YASUYUKI KUROHARA/
PR:YUSUKE TABATA/ DP: FUMIKA TSUCHIDA(PEAK)/
CD+AD: KENTARO HARANO(HAKUHODO)/ DIR: HIDENOBU TANABE/ HIDETO HOTTA/ HAJIME BABA/ DP: HYOGO MITSUOKA/ GEN ITO
CPR: KENJI TAKEDA(FUTUREK)/ PM: SATOSHI YAMAZAKI(FUTUREK)/
PR: KYOICHI SHIBUKAWA(HOEDOWN)/ TAIJU YOSHIDA(HOEDOWN)/
ARTIST: DAIKI TSUNETA(KING GNU & MILLENNIUM PARADE)/ YOJIRO NODA(RADWIMPS & ILLION)