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Ability

Magnetizing Consumers. Hakuhodo magnet is equipped with varieties of solutions to help clients "magnetize" consumers.

We respect Hakuhodo's "People Expert" philosophy, and always start our branding process with people insight. The insight is then combined with Hakuhodo Group's accumulated knowledge to develop brand strategy, to help solve client’s branding issues such as new brand development and rebranding.

Dictated by issues faced by client's brand, we develop integrated communications strategy for best-possible results, in order to build or reinforce relationship between consumer and brand. Our capabilities include market research to identify issues, target customer definition, concept creation and development, creative development, media channel selection, PR planning, in-store promotion planning and execution, and CRM planning and execution.

Our media planning is done from efficiency and effectiveness points of view, based on our extensive target audience and media data, to motivate consumers to reach for client's brand and to build interactive relationship between consumer and the brand.
We are particularly good at planning and executing unique, collaborative magazine advertising, thanks to our strong, intimate relationship with major publishers and magazine titles built over the years.

Hakuhodo magnet is fully capable of creative development for client's entire communications. Based on defined concept, we create brand logo, graphic and TV commercial, catalog, website, product design and retail store design – in other words, we translate big idea into executions to create new brand value in the market.
We provide holistic creative planning, including execution methods for effectively penetrating creative to the target audience based on our deep understanding of the target and media characteristics.

Our other capabilities include internal marketing planning and execution, customer ID program development, support to use big data for marketing purposes, e-commerce business support, media data and information provision, event attendance and support, and support to build relationship with publishers.

Concept

Concept

Hakuhodo magnet believes in the power of collective magnetic entity. Each piece of magnet generates idea or contributes wisdom. As a group, those magnets pull or repel one another, and ultimately create a bigger idea. The idea connects enterprise, brand, people and society and creates a new value, which in turn works to build new relationship and generate new emotions.

Each magnet may generate innovative idea or value, but that alone does not lead to any concrete action. That is why Hakuhodo magnet aspires to be a magnetic field – a central force of all actions that contribute to client's better business performance.

Recruitment

Careers

We do not currently recruiting.

Magnet

Greeting

Hakuhodo magnet – About Us

Hakuhodo magnet was founded in 2008 as an advertising agency dedicated to providing integrated solutions to increasingly complex and diversified business issues in the fashion industry. 100% funded by Hakuhodo Inc., Hakuhodo magnet inherits Hakuhodo's "People Expert" and "Grand Partnership" philosophy. Expertise in fashion advertising and professional services tailored to each fashion client are dovetailed with Hakuhodo Group's wealth of knowledge, to provide solutions from 360 perspective.
Committed to continually evolving its expertise and further deepening its industry knowledge, Hakuhodo magnet strives to propose and deliver innovative solutions to fashion clients by defying "business as usual".

Map

9th floor, Cross Ginza Building, 5-9-8 Ginza, Chuo-ku, Tokyo 104-0061
2-minute walk from Ginza Station Exit A5
Phone : 03-6274-6941 (+81-3-6274-6941)

About

Corporate Profile

Company nameHAKUHODO magnet Incorporated.
FoundedJune 10, 2008
Capital50,000,000 JPY (100% funded by Hakuhodo Inc.)
President and Chief Executive Officer (CEO)Satoshi Okada
Business descriptionAdvertising services (planning, development and production) tailored to fashion, accessories and cosmetics industries.
Address9th floor, Cross Ginza Building, 5-9-8 Ginza, Chuo-ku,Tokyo 104-0061
Phone03-6274-6941 (+81-3-6274-6941)

Works

What We Do

Different clients seem to have different requirements on their advertising agency.
Yet, all client requirements boil down to simple essence – thorough understanding of client's business problem, and identifying the underlying issue by exploring what causes the problem. Then develop ideas from 360 perspective, implement concrete planning to solve the issue, and finally, effective execution.
Hakuhodo magnet specializes in the fashion industry. With fashion market professionals possessing diverse insights and experiences, and access to extensive networks inside and outside the company as well as proprietary databases, Hakuhodo magnet combines its expertise and comprehensive skills to deliver tailored solutions with speed.